In this age of uncompromising business competition, intelligence is an accepted domain in the business world. In Israel, awareness of this domain is growing and many companies seek external advisory services. The term intelligence refers to the systematic collection, processing and analysis of raw and general information about the competitive business environment, and its presentation as a comprehensive picture to organizational decision-makers. Organizations that use business intelligence services employ a methodical, logical and consistent procedure to monitor “public” information from the competitive environment and transform it into “organizational” information suited to organizational needs in order to maximize its strength